Ten mugs, ten ways to make a difference. Give The Way You Live® this holiday season with the Mug Project. Partnering with Aid to Artisans®, ASPCA®, amfAR, Architecture For Humanity, Heifer International, NRDC, Oceana, St. Jude Children’s Research Hospital® and Teach For America, west elm will donate 50% of the purchase price from the sale of each mug to the organization represented.