The Fitness Guru

Based in Brooklyn, NY, The Fitness Guru is an exercise studio dedicated to putting the fun back into health and fitness. Frustrated by the problems inherent in most exercise products, owner Michael Feigin created a line that's easy to use and also looks great around the house. We worked with him to design a gym bag, jump rope, weights, t-shirts, yoga mat, water bottle and micro fiber towels.

"I wanted to create good-looking products that you're more inclined to use regularly."

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Outdoor workouts with Fitness Guru under the Brooklyn Bridge (photo by E. Frossard).

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"My line is inspired by the great creativity and practicality found in Brooklyn."

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This jump rope is essential to Michael when he travels.

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Featuring a grid pattern, this yoga mat offers a guideline for proper alignment.

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