Located in the Soho neighborhood of New York City, co–owners Joelle Hoverson, Jennifer Hoverson Jahnke and Page Marchese Norman opened Purl as a yarn store in 2002. Today, the shop carries everything from yarn and fabrics to knitting needles and notions. "Amidst all the demands on our attention, we crave a break, somewhere to slow down and connect," explains Page. Always inspired by their crafty, can–do projects, we partnered with them to design fabric ornaments and a sewing box just for us.
Former editors and stylists, Joelle, Jennifer and Page opened Purl Soho in 2002.
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In 2010, they opened a bigger store to house needlecrafts of all kinds.
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"We crave the kind of comfort that comes from a beautiful skein of wool."
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"We imagine these as heirloom pieces that will be a part of holiday traditions for years."
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