Special Flooring

At west elm, we know that customization sometimes makes the difference between liking your decor and loving it. That’s why we help you find the ideal fit with our special flooring, including rugs that are handcrafted just for you. Our customizable rugs are available in 18 styles, 15 creative colors and 16 hard-to-find sizes so you get exactly what you want. Area rugs are at the pinnacle of chic decor and are the ideal tool to frame bedroom furniture or delineate living room spaces to create conversation. Intense colors, beautiful motifs and delicately patterned rugs all come together to give your space an unforgettable appearance.


Rugs are versatile, making them an ideal style piece for every room in the house from the bathroom to your home office. Rugs create an elegant yet warm and inviting ambience that makes each room more enjoyable while also expressing your personality. Our solid rugs let you keep things neutral with muted tones like beige and gray or take things up a notch with vibrant reds and orange that breathe life into your home. Our customized sizes help you cover almost any configuration imaginable so you can frame your oversized sectional or small nook exactly the way you want. Choose from symmetrical rugs to create a perfect square or opt for larger rectangular rugs that are ideal for use under sofas and bedroom furniture.


If you strive to create an environmentally friendly home, opt for our natural fiber rugs that bring the essence of the outdoors right into your own home, even if you live in the big city. With their pure jute material, simple designs and various colors, natural fiber rugs complement any room or space in your home. Natural fiber rugs are also a terrific addition to children’s playrooms since they spend much of time on the floor, and the added cushion makes the best-possible spot to play with cars or dolls.


Whatever rug you choose to customize, make sure to pair it with rug pads to keep them from sliding around and to add extra cushion. If you have special flooring, opt for our premium rug pads that are suitable for use on all surface types, including carpeting and radiant heat flooring. Our rug pads prevent friction between the rug and flooring so your rug won’t lose fibers in time. Rug pads also prevent crushing by adding an absorbent layer so your carpet fibers can rebound to their original look. Rug pads are suitable for all rugs and particularly those in high traffic areas and entryways.

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