Purl Soho

Located in the Soho neighborhood of New York City, co–owners Joelle Hoverson, Jennifer Hoverson Jahnke and Page Marchese Norman opened Purl as a yarn store in 2002. Today, the shop carries everything from yarn and fabrics to knitting needles and notions. "Amidst all the demands on our attention, we crave a break, somewhere to slow down and connect," explains Page. Always inspired by their crafty, can–do projects, we partnered with them to design fabric ornaments and a sewing box just for us.

Former editors and stylists, Joelle, Jennifer and Page opened Purl Soho in 2002.

1 / 4

In 2010, they opened a bigger store to house needlecrafts of all kinds.

2 / 4

"We crave the kind of comfort that comes from a beautiful skein of wool."

3 / 4

"We imagine these as heirloom pieces that will be a part of holiday traditions for years."

4 / 4

Learn more at purlsoho.com. For more insight into our collaborators, visit our blog.
There are no items to display.