Ideas + Advice

Baby + Kids
Bedding Basics
Choosing Your Pillow

Choosing Your Pillow

We make it easy to find the perfect pillow in the support level and fill that's right for you. Counting sheep will be a thing of the past.

Down

Sink–right–in soft, we offer all down and down–wrapped feather core pillows. Down easily bounces back to its original loft or fluffiness and cradles your head. Plus, ours are hypoallergenic. A worthy investment, down will keep its loft over time.

Our three tiers are available in multiple support levels and fills so you can sleep soundly.

Frequently Asked Questions

Did you change the names of your basic bedding?

We did! Thanks for noticing! All your favorites are still here, but we've simplified our collection to make it easier to find the perfect fit for you.

Basic (formerly "Essential"), Premium (formerly "Classic" + "Classic Cooling") and Luxe (formerly "Premium").

What do you mean by "cooling" and "moisture wicking"?

Our Premium Cooling pillows are made with HydroCool™ Moisture Wicking Down Alternative fill. The fill dissipates moisture (preventing it from getting trapped within your bedding) for a dry, cool sleep environment. That's right: It's always the cool side of the pillow here.

What's TENCEL®?

Made from sustainable eucalyptus fibers, TENCEL® is prized for its silky softness, absorbency and smooth, cool–to–the–touch feel. Textiles of TENCEL® are more absorbent than cotton, softer than silk and cooler than linen. A higher percentage of TENCEL® provides extra resiliency and enhances the performance of moisture management for greater comfort.

What is fill power?

The bottom–line version: a bigger fill power number means higher quality, greater loft (or fluffiness) and more warmth (without weight!).

The tell–me–everything version: A measurement of the space, in cubic inches, that one ounce of down will occupy at maximum loft. The more space the ounce of down occupies, the higher the fill power and better the quality of down. Better quality down means more warmth with less weight. Larger, more developed down clusters are more resilient and provide better support in a pillow, and are more efficient at trapping body heat while allowing moisture to escape in a comforter.

Wait a second, how can down by hypoallergenic?

Our down goes through a multi–step Freshness Assured® cleaning process that includes cleaning, purifying and sorting in order to remove dust, kill bacteria and illuminate impurities. Our down is washed in multiple hot water rinses, and dried at extremely high temperatures that dust–mites, odor and allergen–causing bacteria cannot survive in.

How do I care for my down alternative pillow?

Wash your down alternative pillows on a gentle cycle, using a mild detergent. It's a good idea to repeat the rinse cycle to get out any remaining detergent. Pro–tip: washing two pillows at a time will keep your washer balanced when it's on the spin cycle.

Put your pillows in the dryer and dry completely—it may take multiple dry cycles. A few tennis or dryer balls help fluff your pillows up.

How do I care for my down or feather and down pillow?

We suggest throwing your pillow in the dryer on low heat with a few tennis or dryer balls every so often to re–fluff them—15–20 minutes should do the trick. Every 3–6 months you can do a full wash. Use a mild detergent. Adding an extra rinse cycle and using the fastest spin speed will ensure that all the soap and excess water gets out. Pro–tip: washing two pillows at a time will keep your washer balanced when it's on the spin cycle.

When you dry your pillow, be patient. Drying completely is the most important step. Clumping and odor are the result of moisture remaining. It might take multiple cycles to dry your pillow completely. Fluff your pillows between each drying cycle. When in doubt, dry it again. It's better to dry too much than not enough.

What is cambric cotton?

Cambric is a type of plain weave, meaning that each yarn alternately crosses over and under another. Cotton yarns are tightly woven to create a durable material that helps prevent fibers from escaping.

Should I use pillow protectors?

Pillow protectors are a great way to, well, protect your pillow and keep it clean longer.